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SCOTT/JUREK


Marketing the Moon

by Scott/Jurek

David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. The authors describe sophisticated efforts by NASA and its many contractors to market the facts about space travel--through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features--rather than push an agenda.

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Marketing the Moon


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